"Brands today exist in multiple mediums, defined by multiple voices"
"Brands nowadays have no beginning, no end, little permanency" "Instead of a single big idea, a brand must have multiple smaller ideas" "Consistency in human behaviour is not derived by repetition alone; it is about the formation and recognition of coherent patterns" "Repetition in branding can build top of mind recognition, but variation creates relevance." "A brand creates more value than repetition. It provides coherence among disparate mediums and continued relevance that can adapt and respond to its audience. A brand pattern connects a product to an experience and an audience, allowing the brand to continually grow" Marc Shillum, Fastco designs http://www.london2012.com/mm/Document/Publications/General/01/25/29/32/rule-40-guidelines_Neutral.pdf
http://beloved-brands.com/2012/08/04/nikes-find-your-greatness-is-stealing-away-the-olympics-again/ http://www.dailymail.co.uk/news/article-2185150/Find-Your-Greatness-advert-Story-200lb-jogging-boy-Nathan-Sorrell-new-Nike-ad-charmed-America.html http://www.guardian.co.uk/media/2012/jul/27/london-olympics-legal-action-nike http://www.brandchannel.com/home/post/London-2012-Nike-Ambush-Marketing-072512.aspx http://www.hoganlovells.com/files/Publication/ba747e76-723b-4a49-865f-30d5a16c55a3/Presentation/PublicationAttachment/bad20ca5-22c4-4b97-9a6a-4ed84497eab2/London_Olympics_2012_-_restrictions_on_marketing_strategies%20_2_.pdf http://webarchive.nationalarchives.gov.uk/+/http:/www.culture.gov.uk/images/publications/2012LegacyActionPlan.pdf Articles about Nike's unofficial olympic adverts "find your greatness" campaign.
Filming in many locations around the world including; East London in South Africa, Little London in Jamaica, London Ohio in the US and a health club called London Gym. To get around the strict rules and guidelines which surrounded the olympic games. http://www.guardian.co.uk/media/2012/jul/25/olympics-2012-nike-ambush-ad http://www.guardian.co.uk/media/2012/jul/27/london-olympics-legal-action-nike Nike also ambushed official World Cup sponsors Adidas http://www.guardian.co.uk/media/2010/jun/11/world-cup-2010-nike-ad-buzz?INTCMP=SRCH
http://designfestival.com/branding-where-graphic-design-meets-marketing/
- Looks closely at how its done bit like the Channel 4 pdf James found. http://www.brandingmagazine.com/2012/07/26/why-are-brand-colors-so-important/ http://www.brandingmagazine.com/2012/10/11/6-ways-to-screw-up-a-brand/ http://www.brandingmagazine.com/2012/10/11/old-navy-social-media/ http://www.computerarts.co.uk/interviews/stefan-sagmeister - The interview is interesting read |
AuthorGroup of 3 year 2 Graphic Design students. ArchivesCategories |